So what exactly is Trade Advocacy?

In the world of liquor marketing trade advocacy can often be misunderstood. Ultimately, when we refer to trade advocacy it is acts that result in bartenders falling in love with your brand.

These advocates can then express their support for your brand in many ways, such as:

• Recommending your brand to consumers in their venue

• Adding your brand to their cocktail list or back bar

• Following your brand on social media

• Acting as a spokesperson for your brand