Five examples of Trade Advocacy

Successful trade advocacy should be created from a place of brand authenticity and with a direct benefit to the venue or bartender. Here’s five examples of ways in which you can build trade advocacy:

1. MENTORING
Mentoring is a brillant way to engage your broader bartender network. How can you facilitate opportunities between the experts and the beginners creating a mutually beneficial experience.

2. COCKTAIL COMPETITIONS
Cocktail competitions are a great way to tap into the competitive nature of many bartenders. It gives them a chance to showcase their creativity, learn from their peers and build their reputation.

3. EDUCATION
Bartenders love to learn so how can you give them access to knowledge on new techniques and trends. The key to great education is to make it interactive and distinctive.

4. BRAND HOME VISITS
Visits to your brand home are a brilliant way of giving bartenders an exclusive experience of how your liquid is made. How can you give them access to an unreleased liquid, or a meet & greet with your master blender/distiller that truly makes it a memorable experience?

5. BRAND EVENTS
A simple way to engage bartenders is to invite them to existing brand events you might already be doing. This could be tickets to a festival you are sponsoring or an invite to a new product launch.